Live from Flex Camp Miami - Part 4 - Art of Storytelling

Art of Storytelling was a pretty effective admonishment and warning to developers. Too often we fail to consider our users and the results can be horrible.

Christian broke it down into four essential elements:

  • The lead character
  • The ambition or purpose
  • The conflict
  • The resolution

I suppose that the moral is the story is to be aware of why the user is accessing your web site/application and what s/he is hoping to accomplish. If there is a disconnect between what you are delivering and what is desired, you pretty much are failing.

The presentation is very different in so much as it avoids the specifics of doing any particular thing, but just tries to drive home that we develop for a reason and we ought to make sure that reason is consistent with the goals and aims of our customers/visitors/users.

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